When LMS Energy brought on their first dedicated marketing lead, it marked a turning point for the company’s communications. With no existing video content and a strong need to modernize their messaging, LMS partnered with Jax Productions to create their first professional video assets.
The goal: develop an engaging safety induction video, highlight real staff in action, and showcase LMS’s commitment to safety across large-scale industrial sites.
Through cinematic visuals, authentic interviews, and a collaborative approach, the project helped drive internal culture, strengthen external brand perception, and lay the foundation for future visual storytelling at LMS.
When a new marketing lead joined LMS Energy, they were the first in the company’s history to focus on brand awareness and content creation. Up until then, LMS had relied on traditional print-based marketing like trade magazines and flyers, with no video content in use.
With a background in journalism and TV reporting, the new hire recognized the power of video to tell impactful stories, connect with stakeholders, and create internal engagement. The immediate need was to develop a safety induction video for new staff, while also building a long-term vision bank that reflected LMS’s values, people, and operations.
This was the company’s first step into professional video production—and they wanted to do it right.
Jax Productions worked closely with LMS Energy to deliver:
✅ A professionally filmed Internal Safety Induction Video
✅ A polished External Safety Culture Video for public audiences
✅ On-site filming across warehouses, power stations, and offices
✅ Interviews with real employees to highlight lived experience
✅ Cinematic drone footage showcasing LMS’s large-scale sites
✅ Access to raw footage and interview selects for transparency and collaboration
From the beginning, the focus was on authenticity and clarity. We worked with LMS to understand their core goals: to foster a culture of safety, showcase their people, and build visual assets they could use for years to come.
Key elements of our approach included:
Interview support: Making staff feel comfortable on camera, especially first-timers
Drone visuals: Capturing LMS’s expansive industrial sites from the air
Collaborative editing: Giving LMS access to full interviews and raw vision
Strategic rollout: Launching the video on World Health & Safety Day to maximize engagement
We worked closely with LMS throughout the production process, ensuring that the tone, visuals, and messaging aligned with their internal values and external brand.
The video series exceeded expectations—both in reach and impact.
Company-wide implementation: All LMS staff and new hires were shown the safety video
Overwhelmingly positive feedback: From the chairman to on-site workers
Strengthened internal culture: Helped reinforce LMS’s commitment to employee safety
External credibility: The public-facing video helped position LMS as a safety-first company in the energy space
Increased employee pride: Staff saw themselves and their work valued and represented
